HAI HELI-EXPO 2024 Exhibitor Social Media Toolkit Template

HAI is pleased to assist you in promoting your presence at HAI HELI-EXPO 2024. In this toolkit, you will find:

  • Message templates for telling your followers to register for the show and visit your booth
  • One static image and one gif sized at 1200px x 900px to post on your Facebook, LinkedIn, or Twitter (X) pages
  • One static image sized 1080×1920 to post on your Instagram story

HAI recommends that you use the graphics from the time you receive this toolkit until the last day of the show, Feb. 29, 2024.

POST EXAMPLES

In addition to the graphics that we created to post on your social media accounts, we also created a few suggested posts for each platform to help drive attendance at the show and to your booth. Please keep in mind that these posts are only suggestions; you are welcome to create your own posts.

Facebook/ LinkedIn Post Examples (FB 2,000-character limit; LI 3,000-character limit)

Below are suggested text and image recommendations to use with your posts. Post at least once a week on your company page to create a buzz around your exhibit. Please don’t forget to tag us in your posts and stories so we can repost!

  1. [Use one of the two graphics that HAI provides] [insert your company name] is excited to exhibit at #haiexpo24 on Feb. 27–29. Stop by Booth # [insert booth number], to learn about/ see a demonstration of [insert two things people can learn about at your booth or watch a demonstration of]. Want to learn more about the show and register? Visit https://heliexpo.com/.
  2. [Use two pieces of content: 1) one of the two graphics HAI provides AND 2) a captivating picture of what you’ll have at your booth (can be a picture of an aircraft, a product, a blueprint, giveaway items, etc.) [insert your company name] is pleased to be among the vertical aviation industry’s most knowledgeable and experienced companies exhibiting at #haiexpo24. Visit us at Booth # [insert booth number] on Feb. 27–29 to meet our staff, learn about [insert topics], and collect giveaway items such as [list items you will give away]. Register at https://heliexpo.com/.
  3. [Create a photo dump of pics from last year’s show]. Last year at #HAI HELI-EXPO 2023, [insert 1-3 things you accomplished]. This year, we look forward to telling you about/showing you [insert what you will tell people or show them at your booth] at our Booth, # [insert booth number]. See you there! Register for the show at https://heliexpo.com/.
  4. [Use a photo of your staff] There are only 10 days left until #haiexpo24 in Anaheim, California! We are most excited to exhibit this year because [insert reasons]. Stop by to see us at Booth # [insert booth number]. Learn more about the show and register now at https://heliexpo.com/.
  5. [Use one of the two graphics HAI provides] Just one more day until #haiexpo24. We look forward to seeing you at Booth # [insert booth number] and telling you about [insert what people will learn about at your booth]. Register for the show at https://heliexpo.com/.
  6. [Use pic of your booth while setting-up]. We’ve touched down in Anaheim, California, and we can’t wait to see you at #haiexpo24 at Booth # [insert booth number]! We’re excited to talk to you about [insert 1-3 talking points you’ll discuss at your booth]. Register for the show at https://heliexpo.com/.
  7. [Use pic of your booth after set-up is complete]. Our booth is all set up for #haiexpo24, and we’re excited to see you when the show floor opens tomorrow, Feb. 27, at 10 am. Stop by Booth #[insert booth number] to learn about [insert 1-3 topics you’ll discuss at your booth]. Register at https://heliexpo.com/.
  8. [Use pic of your booth on Feb. 27] The show floor for #haiexpo24 is officially open! We’re so excited to tell you about [insert 1-3 topics you’ll cover at your booth]. Visit us at Booth # [insert booth number] to learn more and grab some swag! If you haven’t already, register at https://heliexpo.com/.

Twitter (X) Post Examples (280-character limit)

  1. [Use one of the two graphics provided by HAI] Don’t forget to stop by Booth # [insert booth number] at #haiexpo24 to learn about [insert one talking point]. Register at https://heliexpo.com/.
  2. [Use two pictures: 1) picture of your staff AND 2) one graphic that HAI provides] Are you headed to #haiexpo24? We look forward to seeing you there at Booth # [insert booth number]. Register for the show at https://heliexpo.com/.
  3. [Use pic of your booth while setting up]. We’ve touched down in Anaheim, California, and we can’t wait to see you at #haiexpo24 at Booth #[insert booth number]. Register for the show at https://heliexpo.com/.
  4. [Use pic of your booth after set-up is complete]. Our booth is all set up for #haiexpo24 and we’re excited to see you when the show floor opens tomorrow, Feb. 27, at 10 am. Stop by Booth #[insert booth number] to learn about [insert 1 topic you’ll discuss at your booth]. Register at https://heliexpo.com/.
  5. [Use pic of your booth on Feb. 27] The show floor for #haiexpo24 is officially open! Visit us at Booth # [insert booth number]. If you haven’t already, register at https://heliexpo.com/.

Instagram

Please note: the character limit for Instagram posts and Reels is 2,200 characters. Additionally, stories can be a maximum of one minute long and will last for 24 hours only. The orientation for Instagram Reels is vertical, meaning you would record holding your phone horizontally (long side facing up).

If you have a business or creator account, you can add the link for people to swipe up from the story and access the registration website: https://heliexpo.com/. If you don’t have either of these account types, you can put the Expo link in your bio to drive attendance. For your Instagram stories, simply post the graphics we provide or create your own content.

Additionally, there are plenty of templates for you to use to create Reels in the Instagram platform as well as the CapCut app. Take advantage of them! You can use either pictures or video clips to create Reels. Please note: it’s best to record at least 30 seconds in a video and then trim the video to your liking.

At the show

Don’t forget to let attendees know you have arrived at the show, and use the official HAI HELI-EXPO 2024 hashtag, #haiexpo24, on every post. Once you’ve arrived, you can take a picture or video as you enter the convention center and the exhibit hall. You can also give your followers a sneak peek of the show floor as your team sets up your exhibit. Take a picture or video with other exhibitors close by and tell viewers how to find your booths and what interesting products and services you’ll be presenting. Take pics and videos of visitors at your booth trying out your products. Have fun and make your posts interesting!

After the show

Don’t forget to post recaps of #haiexpo24 to show people what they missed if they weren’t in attendance.